Blog is one of those concepts that needs to be re-branded, but I don’t know if it can be at this point. When the term was initially made up, to my understanding, it was simply called a “blog” because no one really knew what the hell else to call it. It was a word that meant “doesn’t fit any other previously known description.”
Unfortunately, the word does indeed diminish the content. “Blog” just sounds shoddy for some reason. I really wish a joint effort could be made to use a new term for it.
At this point, I think it’s safe to say that in the near future, “blogging” will be the dominant method of getting content out there that people read (if it isn’t already). People read less and less books…I don’t even think the sales decrease tells the whole story, because far as I can tell the industry is still propped up by people who buy the books and then don’t actually read them.
As for what to write about, I tinkered with lots of stuff but am more and more just moving towards writing whatever makes me happy, which is generally weird pretentious fiction, music journalism, and tales of strange history…probably soon esoteric occult stuff…for a while I tried to write normal stuff that a mass audience might like but fuck it…I’m just gonna let me weird flag fly.